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PROJECTS & CLIENTS

Project |01

 

SingleStone team
Project |01 SingleStone
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If you want a company that cares deeply about its employees and its community, while also providing clients with deep technology expertise, customer experience knowledge and significant design chops, look no further than SingleStone. Our company works with large financial services and insurance clients in the areas of digital engagement, customer service, software and Cloud technology, to improve clients' interactions and communications with their customers. Even though SingleStone has an incredible culture (named one of the best small workplaces by Fortune in 2016), when I came to SingleStone the company was a few years into a brand refresh that still wasn't clicking completely with employees or clients. We worked to revisit the brand research, clarify and simplify the brand purpose of the company, create key messages and translate the brand strategy into marketing materials that support it. We educated our sales team, solutions leaders and employees on the brand, instilling the confidence to communicate it to peers and clients. These days, the brand strategy and purpose are strong and clear, driving the way we structure our services, teams and communications. 

 

Image credit: SingleStone

Project |02

 

CarMax Store and Team
Project |02 CarMax
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CarMax is an incredible company in the midst of an industry that is traditionally fraught with dishonesty - the used car industry. But CarMax operates differently from it's competitors. In fact, the company entered the used car industry not based on a desire to sell used cars, but because its founders saw the opportunity to provide people with a much better option - one that is based on integrity and understanding. Through a branding project with CarMax's public relations department, which involved in-depth internal and external research, I worked with a team to help CarMax articulate their purpose as a company; understand what that purpose means for employees, customers and the industry; and move forward with articulating that purpose clearly through communications, customer experiences and outreach programs.

 

Image credit: Ryan Llora Photography 

Project |03

 

Project |03

 

PFP Physical Therapist
Project |03 Physicians for Peace
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My work with Physicians for Peace is some of the most rewarding I've ever done. They are a non-profit that sends volunteer healthcare workers into developing areas to not only treat the population there, but also train individuals to continue to administer healthcare after volunteers leave the area. Unlike other volunteer health organizations, when Physicians for Peace leaves an area, that area is no longer dependent on the return of an aid organization and can begin to deliver sustainable healthcare on their own. After 25 years of helping those in need, they felt unsure of their name, their communications and how to articulate their ultimate purpose. Through the development of a brand strategy, a naming strategy and communications guidelines for Physicians for Peace, I was able to inform the creation of updated communications and a new logo, tagline and website. Most importantly, the work helped bring clarity, energy and pride to a wonderful and much needed organization.

 

Image credit: Roberto Westbrook

KitchenAid Stand Mixer
Project |04

 

Project |04

 

Project |04

 

Project |04

 

Project |04 KitchenAid
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Everyone knows KitchenAid. They're the company with the beautiful stand mixer that comes in every color imaginable. What people might not know is that they have a lot more to offer - namely, in the blender category. With formidable competitors like Vitamix and Blendtec on the rise, KitchenAid needed help developing the strategy for their newest, and most high-end blender. Working with a strategy team, I was able to develop a uniqe and competitive position in the marketplace for the new blender, based on extensive research with engineers, designers, retailers and consumers. The strategy and positioning informed everything from functionality, to communications, to website, to packaging. P.S. It's not available for purchase yet. If it were, it'd already be in my kitchen. 

 

Image credit: Un Amore by Nicole Dinardo

Murals by Richmond's creative community
Project |04

 

Project |05

 

Project |05 Exploring the Value of Creativity
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In one of my most unexpected projects, I was lucky enough to help out the Greater Richmond Chamber of Commerce explore the ways in which creativity impacts economic development in the Richmond region. Along with the Southeastern Institute of Research, I helped to pen a research paper and create a presentation of our findings, which informed decisions of Richmond's Future, a think tank in the area. Turns out, creativity and those who practice it have an enormous effort on the health and development of our region and beyond. If you're interested and would like more information on the project or to see the paper I helped write, go here

 

Image credit: Christopher Kautz Photography

Just a brief description of a few projects and clients. There's a lot more where that came from. To see more or discuss in detail >>
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