Emily Lacy Cox

SingleStone, Richmond, VA

Brand and Marketing Manager

February 2015 - present

 

• Develop and lead SingleStone's brand strategy, ensuring clear messaging and consistency across all internal and external brand touchpoints 

• Lead and manage all marketing activities across service areas and target locations, including events and sponsorships, social media, website and web activities, email marketing, company blog, and advertising

• Work with subject matter experts and designers to write and produce firm marketing materials, including blog posts, print materials, sales flyers, marketing emails and presentations 

• Present brand and marketing recommendations to senior leadership and all SingleStone employees

• ​Devised a solution/service offering strategy for the firm, which led to a restructuring of internal teams and revenue goals

• Educate and train employees and sales team on SingleStone's brand and key messages

• Responsible for making recommendations on, and the management of, the firm's yearly marketing budget

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PadillaCRT, Richmond, VA

Senior Brand Strategist

April 2012 - January 2015

 

• Develop research-based comprehensive brand strategies for clients 

• Develop key messages, communications guidelines and branding campaigns 

• Brief and guide client agencies and vendors in the development of creative work 

• Advise clients regarding customer experience and brand implementation tactics

• Present detailed research reports and strategies to client leadership 

 

 

Sid Lee, Montreal, QC, Canada

Brand Planner / Account Coordinator / Copywriter

June 2010 - March 2012

 

• Wrote and developed campaigns, scripts, and articles for adidas Performance

• Developed strategy and positioning for new business pitches

• Developed strategy and positioning for the launch of a new Smirnoff product

• Conducted in depth consumer and brand research for existing clients

• Supervised approval and production processes for adidas’ 2011 campaign

 

 

Cramer-Krasselt, Chicago, IL

Brand Planning Intern

​May 2009 - August 2009

 

• Contributed to strategy and campaigns for new business pitches, including Crocs

• Developed strategy and positioning for agency client, TransUnion

• Conducted one-on-one interviews and focus groups

• Recommended direct mail strategies for agency client, Edward Jones

 

 

Urban Outfitters, Inc., Philadelphia, PA / New York, NY

Student Brand Consultant

​Spring 2010

 

• Developed detailed business objectives for young brand, Leifsdottir

• Conducted in-depth research on target, brand, market, and competition

• Created brand positioning and communications strategy

• Made recommendations on website, channel management, and distribution

• Provided tactics for awareness, customer experience, and digital communications